Category: Blog
Okay, that’s not entirely true. There is one other (example) blog post beneath this. Don’t bother reading it, it came with the WordPress install, and I only left it because I wanted more than one blog template here in case I ever decided to blog here. For now, I don’t intend to. I expect traffic to this site to be very low and expect no one to see it. Blogging here would be futile.
If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.
One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”
A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.